BoAt Branding Strategy - How boAt Became Successful (Case Study)
boat branding strategy and success story

Technology has superior to any such degree that we're surrounded with the aid of using a number of the best innovations of humankind.

Wherever we are regarded, we're surrounded with the aid of using digital gadgets from smartwatches to wi-fi audio systems to wi-fi earbuds; all of those are preserving us preoccupied with their services.

The tech market has been growing very fast. Music is something that makes us feel relaxed, so there is almost no one who does not like to listen to music.

It becomes indeed better when you’re travelling alone, nothing can beat the feeling of having music as your companion. 

Now, every person has their own preference, same for music, in this case, headsets and earphones are obligatory so that you can hear your favourite tracks without disturbing others.

The demand for headphones and earbuds has grown surprisingly over the last few years. There are numerous groups that offer all sorts of cell telecall smartphone collections to their clients together with earphones and headsets.

Among them, one of the most well-known brands in India is the company referred to as boat.

Origin of boAt

The boAt is an Indian company founded by Aman Gupta and Sameer Mehta in the year 2016. The company started its journey with the amount of just Rs. 30,00,000 which the founders themselves have invested in.

The company mainly deals with audio tech that focuses on products like wireless speakers, earbuds, smartwatches, trimmers, headsets, earphones and mobile accessories.

The company mainly focuses on providing people with fashionable tech products and being a part of their daily lifestyles.

Read: Nykaa Founder Falguni Nayar's Success Story

All those products are reasonably priced compared to other brands. According to the reports of 2020, The boAt reportedly sells 14,000 to 15,000 products per day and has more than 2 million customers.

The company has been able to attract customers by developing a wide range of product portfolios like earphones, wireless speakers, Air Dopes and headphones. The company, boAt emerged no.1 player in the Indian audio products market.

Branding Strategy of boAt

boAt started experimenting by creating an Apple charging cable with anti-destruction. It was a time when people suffered because their charger cables broke for no reason. 

boAt took this opportunity to up their game by creating a non-destructive charging cable for Apple. This is how they entered the market with unique products that solve customer problems. 

It was just the beginning and then the company started to produce products like headphones and earphones. It is so reliable that it can be worn even while training or exercising. These products can be popular among young people who love them.

Target Audience

From the beginning, the primarily targeted customers of boAt were young adults who are in health and fitness. They have developed all the products keeping their target audience in mind.

The brand is gaining more popularity in the minds of every youth. The demand for immortal products is massively increasing day by day. The attractive advertisement has engaged their targeted audiences more.

Advertisement and Promotion

In the beginning, boAt was mainly affixed to digital marketing and social media. As a result, many social media influencers promote the products along with the brand.

Also, various celebrities like cricketers Rishabh Pant, Shikhar Dhawan, Virat Kohli, and Shreyas Iyer were part of a group of celebrities who supported the boat.

Not only cricketers but also Bollywood stars, Kiara Advani, Kartik Aaryan, and singers Neha Kakkar and Diljit Dosanjh were also on the celebrities list. Now, boAt is targeting athletes for promoting its brand.

Read: Reliance Retail Ventures Limited Success Story

In 2019, boAt collaborated with Lakme Fashion Week to promote its products and introduced itself as a lifestyle brand rather than an electronic brand. With the development of products such as smart watches, speakers and other wearable devices, it has truly become one.

These collaborations with different brands are appreciated and followed by young people who gain popularity with their audience. Recently, boAt collaborated with Bira 91, and boAt's products can be seen in the music video.

Pricing and Quality

One of the crucial and main factors of the products of boAt is pricing strategy with quality. The boAt is attracted youth because of the quality of products and the meaningful prices. Neither it is exceptionally high priced nor it is unimaginably cheap, it is just in between.

The company keeps the quality and quality customer services.


It has taken 6 years to build the boAt brand. It has controlled the arena of electronic gadgets in a captivating way.

It has established itself because of the fifth biggest wearable logo withinside the globe and the #1 audio earwear brand in India.

boAt has accomplished an immense level of progress and is far superior in the future is going.


1. Is boAt a Chinese company?

The company, boAt is an Indian company.

2. Who is the CEO of boAt?

Vivek Gambhir is the current CEO of boAt.

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